The Scottish Wholesale Association is the trade association for Scotland’s food and drink wholesale sector.
In short, the brief was that the branding be be visually appealing, with a modern font and colour, have more of a design element in it, be more recognisable as referring to the Scottish Wholesale Association and convey the feeling of a fully integrated approach.
I am currently working on the design of a new website for SWA, which I will hopefully showcase in the near future.
Working with John on our brand refresh has been an absolute pleasure. He has brought sharp creative insight, experience, and a calm confidence that helped make our rebranding journey focused and fun. From developing a clear, meaningful brand identity to translating it into a modern, vibrant website, John understood the brief and the organisation behind it. His ideas were thoughtful and strategic, his design work was distinctive and purposeful, and his responsiveness throughout the process was exceptional. The result is a brand and website that feel inclusive, contemporary, and true to our values. I wouldn’t hesitate to recommend John to anyone looking for a creative partner who combines experience, creativity, and professionalism in equal measure.
