The Scottish Quality Langoustine (SQL) scheme was developed through the Scottish Nephrops Programme to improve product quality within the langoustine industry.
I was asked to develop a brand that positioned Scottish Langoustines as the premium product in the marketplace, helping to secure new markets whilst protecting existing markets and to help encourage the uptake of innovative practices within the sector to enhance efficiency and product quality.
The branding needed to be simple, adaptable and communicate a clear set of values within the industry.
