Development of branding across website & supporting literature
Douglas Home Chartered Accountants
Brand Design and Development
I have been working with Douglas Home & Co Chartered Accountants for a number of years now, having initially been asked to review their branding in light of proposed developments in the business.
In that time, I have been involved in reviewing their marketing literature, advertising, display material, reception interior and website.
I have redesigned and built a new website which is set to play a key role in helping the business explore new markets and develop business. This is underpinned by the firm belief that the success of the business very much depends the people driving it forward, a principle that is used to great effect across it's marketing and design material.
I believe that the success of any business depends on the strength and clarity of its brand. This is largely measured by the understanding people have of the values around which it operates.
Managing a brand is hugely important so a good, well written and designed set of brand guidelines should be at the very heart of this process, sign-posting the direction of the business and laying out the parameters around which it presents its values and beliefs, ensuring clarity and consistency at all times.