Of course, brand recognition, your audience's ability to recognise your business from your competitors and brand awareness, the key to creating and maintaining trust with your customers, are both key.

However implementing and managing the key elements of your branding to convey all of the above, both effectively and consistently are vital, and failure to do so can lead to confusion and misinterpretation.

Muirhall Energy commissioned me to design and write a draft of brand guidelines, the set of rules that define the overall look and feel of Muirhall as a brand.

Brand guidelines help build and maintain a brand identity that the principle audience can recognise across all platforms. A comprehensive guide that sets out everything from the typography and colour palette to the tone of voice and mission statement, use of imagery and parameters around which the logo can and cannot be used.

Guidelines can and should be updated at the business develops keeping pace with the ever shifting sands of marketing and promotion, in all it's many guises.